Lashay Lewis, Founder of Authority Plug and a pro in solo marketing ventures, shares insights on transitioning from in-house roles to entrepreneurship. She emphasizes the importance of niching down by addressing specific customer problems. Lewis discusses developing a strong point of view to distinguish oneself in the market. She also introduces a systematic approach to creating repeatable processes that build trust with clients. With her unique frameworks, she encourages listeners to embrace their personal brand while focusing on professional growth.
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Fired and Inspired
Lashay was fired after working a second job to reach a six-figure income.
This prompted her to invest in herself and join Exit Five, prioritizing owning her time.
volunteer_activism ADVICE
Niche Down
Niche down by focusing on one problem for one ideal customer profile (ICP).
Become a specialist, like a steakhouse, not a generalist buffet, to command higher value.
volunteer_activism ADVICE
Narrow Your Focus
Narrow your job description; don't offer everything you've ever done.
Specialize in what you excel at, can be paid for, and enjoy, like a specialized contractor.
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This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Lashay Lewis, Founder of Authority Plug, hosted a session on making the transition from in-house marketing to building a solo business.
Lashay covers:
How to niche down by focusing on one problem for one ideal customer profile.
Why it’s important to develop a strong point of view to stand out in your category.
How to create a repeatable, results-driven process that builds trust and sells your service
Timestamps
(00:00) - - Intro to Lashay
(07:02) - - When Change Outweighs Pain Of Staying The Same
(10:40) - - Step One: Narrow Your Job Description
(13:17) - - Step Two: Develop a Strong Point of View
(16:03) - - Step Three: Use the L.O.C.K Formula
(21:40) - - Step Four: Let the Process Sell Itself
(25:42) - - Niche Consultants vs. Agencies Are The New Normal
(28:38) - - “Live Your Dash”
(31:32) - - How to Approach Selling Your Brand vs. Your Name
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.
Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.
Convertr- The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.
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