The Marketing Millennials How to Win at B2B Influencer Marketing with Vin Matano, Founder of Creatorbuzz | Ep. 332
Jul 16, 2025
Vin Matano, Founder of Creatorbuzz, dives into the intricate world of B2B influencer marketing. He emphasizes that the quality of an audience matters more than sheer follower count. Vin shares insights on crafting effective creator briefs, creating engaging content on platforms like LinkedIn, and the importance of genuine relationships. He encourages brands to embrace experimentation and take risks, driving home the point that a strategic approach can turn influencer marketing into a game-changer for B2B companies.
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Full-Funnel B2B Influencer Strategy
- Align B2B influencer campaigns with your sales motion: PLG and sales-led need different approaches. - Use a full funnel strategy with creators for both broad awareness and bottom-funnel conversions.
Start with Authentic Stories
- Share your personal, lived experiences and valuable knowledge on LinkedIn to grow as a B2B creator. - Use everyday job stories and lessons as authentic content that resonates with professional audiences.
Reverse Storytelling in Videos
- For short-form video, start with the story's climax as a hook before giving context in a reverse storytelling arc. - This format hooks viewers immediately and then builds the narrative backwards.