Missions to Movements A Talk with Ben & Jerry's + Greyston Bakery: How Brands Can Leverage Lived Experiences Responsibly
As a board member of the Impact Communications Institute (ICI), I am excited to share a thought-provoking conversation during one of our Impact Councils that we hosted in partnership with 3BL Media.
In this episode, we explore how open hiring and criminal justice reform can be woven into brand storytelling without objectifying those with lived experiences.
You’ll learn how purpose-driven companies like Greyston Bakery and Ben & Jerry's are turning their values into action and creating inclusive employment opportunities that resonate and drive change.
By focusing on potential rather than past barriers, these organizations are providing second chances while fostering a culture of respect and empowerment.
Whether you're aiming to implement open hiring practices OR seeking to anchor your brand in meaningful values, this episode will empower you to communicate your impact more effectively while creating a more equitable and sustainable world.
Resources & Links
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