The Marketing Companion When to stop and start your content projects
Apr 22, 2024
Mark Schaefer shares his content anxiety while Jay Acunzo discusses his strategy of starting and stopping shows. They explore transitioning content projects, maintaining passion, and balancing creativity with accountability in content creation.
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15-Year Content Commitment
- Mark has maintained the same blog for 15 years and the podcast for over a decade.
- He admits fear of stopping because of the momentum and audience he built over time.
Premise Over Project
- Jay argues your core premise should remain constant while formats and projects change around it.
- He treats the premise as the durable identity that
Treat Content Like Startups
- Jay recommends treating content like a startup: take multiple bets until you find product-market fit.
- Double down on formats that fit both you and your audience and kill the rest quickly.