Pattern Breakers

Breakthrough Lessons: Apply Game Design to Business Software

Sep 21, 2021
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INSIGHT

Game Design vs. Gamification

  • Game design is not gamification, simply adding points or badges.
  • True game design leverages intrinsic motivation through emotions, goals, and flow.
ADVICE

Leverage Emotions

  • Use emotions in your product to create nuanced and targeted emotional states.
  • Shift negative user feelings to positive ones to create delight and drive engagement.
ANECDOTE

Superhuman's Emotional Design

  • Superhuman uses game design principles to evoke joy in its users.
  • It transforms email from a dreaded task to a source of pride and accomplishment.
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