How We Made a Personal Injury Law Firm $55.2M with Oli Liboy

Feb 27, 2026

54:29

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Relying solely on Google ads to drive leads is risky. Our team can help you balance Meta and Google ads to lower costs and boost conversions.

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Tier 11’s Oli Liboy joins me to explore the multi-channel strategy that earned a personal injury law firm $55.2M in revenue. We discuss how Google’s shift from a traffic machine to an intent machine has changed the game for high-stakes industries. Oli shares how Meta ads, combined with Google’s intent-driven platform, work together to generate both awareness and high-quality leads even in the most competitive markets.

If you’re a lawyer or marketer in this space, or just interested in the future of digital marketing, this episode is packed with valuable insights. We’ll break down strategies for scaling your paid ads without blowing your budget, optimizing your Google campaigns for intent, and creating brand awareness through Meta.

In This Episode:

- Oli's background and experience

- The danger of relying only on Google Ads

- Google Ads transformation into an "intent machine"

- Balancing Meta and Google ads strategies

- Why generating awareness on Meta is critical for conversions on Google

- Using Google and Meta ads for personal injury cases

- The importance of tracking and CRM setup

- Optimal scenario for combining Meta and Google

- How Google local services ads (LSAs) work

- Qualifying Google ad clicks

- Optimizing the Meta and Google mix for a law firm