Coffey & Code Redefining Data: How Flow Immersive Is Using AI and AR to Transform the Boardroom
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Nov 11, 2025 
Jason Marsh, founder and CEO of Flow Immersive, shares his extensive coding experience and how his company transforms boardroom presentations with AR and AI. He discusses replacing traditional slides with immersive 3D data visualizations, enhancing understanding and collaboration. Marsh reveals innovative uses like visualizing Medicare data and AI-driven storytelling at the UN. He argues that immersive experiences align better with human cognition, suggesting a future where data is interacted with in real-time through advanced technologies like smart glasses.
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3D Reveals Patterns Flat Charts Hide
- Visualizing life-expectancy across countries in 3D revealed patterns like pandemics and wars at a glance.
- Jason says immersive 3D lets groups hold richer conversations about symbolic data than flat displays.
Replace Data Slides, Not Whole Decks
- Flow targets replacing data and financial slides, not entire PowerPoint decks, by exposing granular detail viewers can drill into.
- Jason argues XR prevents oversummarization that hides risks in aggregated charts.
Brains Prefer 3D For Complex Thinking
- Human brains are wired for 3D spatial reasoning, so immersive visualizations activate memory and spatial cortex for better comprehension.
- Jason links spatial engagement to mastery, long-term memory, and clearer mental models.