Do This, NOT That: Marketing Tips with Jay Schwedelson EP. 60- MOST Important Part of Your Website…(GAME CHANGER TIPS!) I Jay's Scoop
In this episode of the podcast, host Jay Schwedelson discusses the importance of the "after they do the thing" pages on websites. These are the pages users land on after taking a desired action like subscribing to a newsletter, registering for a webinar, or making a purchase. Jay explains why these pages represent the most valuable real estate on a website and shares statistics on how additional offers on these pages can convert extremely well.
Main Discussion Points:
- After newsletter subscription pages, additional newsletter sign-up boxes convert at over 50%
- Offers on "Thank you for downloading" pages after content downloads convert at 13% for business marketers
- Additional content downloads on webinar registration confirmation pages convert at over 35%
- Additional offers on post-purchase confirmation pages convert at 18% for consumers
And MASSIVE thank you to our Sponsor, Marigold!!
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