The $100 MBA Show Supercommunication Expert: Ask These Questions To Make People Open Up and Connect With Anyone. A Convo With Charles Duhigg
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Mar 16, 2026 
Charles Duhigg, Pulitzer Prize–winning journalist and bestselling author, shares insights from his work on storytelling and behavioral science. He explains why communication is a skill to practice. Learn about the three types of conversations to spot, how the right questions unlock deeper connections, and why vulnerability and empathy build trust with anyone.
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Omar's Dad Used Questions To Sell Cars
- Omar's dad, a car salesman, asked buyers what they valued before showing cars to match features to priorities.
- That questioning approach exemplifies selling by listening rather than pushing inventory.
Supercommunication Is A Trainable Skill
- Great communicators treat communication as a set of skills to practice, not innate talent.
- Consistent super communicators apply these skills across casual interactions to open people up reliably.
Match The Conversation Type
- Match the type of conversation the other person is having: practical, emotional, or social.
- Use the matching principle: identify word cues (like “I feel”) and align before solving to avoid miscommunication.
