The Diary Of A CEO with Steven Bartlett The Woman Who Makes Millionaires: Only 1% of People Do This! The PPF Framework Will 10x Your Income!
Nov 10, 2025
02:09:12
No.1 Business Expert NATALIE DAWSON reveals how to build wealth, scale a 9-figure business, lead with confidence, master productivity, and create long-term success.
Natalie Dawson is a leadership expert and co-founder of two 9-figure businesses: Cardon Ventures and 10X Health, she has helped over 15,000 entrepreneurs scale their companies. She is also the author of best-selling books such as, ‘Start the Work: How to Duplicate Yourself and Scale Your Business’.
She explains:
◼️Why certain traits will guarantee failure in business (and how to fix them)
◼️The exact PPF framework that took her from $30K to $300K
◼️How 1% of people set goals differently, and why it changes everything
◼️The $100K skill stack that schools never teach, but millionaires all master
◼️Why most people think they’re working hard…but aren’t even close
(00:00) Intro
(02:14) Why People Can't Create Wealth
(03:56) Helping Businesses Make Millions
(06:22) What Makes a Business Owner Successful
(12:35) The 3-Step Framework for Goal Setting
(15:13) From Anxious to Badass Entrepreneur
(17:46) Advice for Young People Who Don't Believe in Themselves
(18:53) Do Looks Really Matter in How You Show Up?
(20:46) How Important Is Communication?
(23:57) How the 1% Elite Speak
(25:28) How to Persuade with Your Ideas
(29:22) Avoiding These Words Will Improve Your Communication Skills
(32:40) Mastering Your Calendar
(35:53) Work-Life Balance
(37:46) Working Hard 24/7 and Burnout
(41:27) Do People Really Burn Out?
(43:43) How to Be a Great Parent and Work Hard
(47:47) Success vs. Happiness
(53:18) Individualism Isn't Within Our Nature
(57:36) How to Get People to Respect You
(01:03:04) I Fired Someone at My Company for Cheating
(01:05:40) Ads
(01:06:39) How to Start a Business Today
(01:08:54) Is Market Growth Important When Building a Company?
(01:10:13) The Most Profitable Business in 2026
(01:12:54) The Vision, Commitment, Execution Framework to Scale a Company
(01:26:16) The 10-Step Process to Become a Millionaire
(01:33:14) The Women's Wealth Transfer
(01:40:49) Ads
(01:42:57) What's the Reality About Passive Income?
(01:46:11) What Jobs Won't Be Taken Over by AI?
(01:50:54) The Only Barrier You Have Is Not Believing in Yourself
(01:58:22) How I Earned Respect and Communication Skills
Follow Natalie:
YouTube - https://bit.ly/4qIBvIl
Instagram - https://bit.ly/4hL4ruZ
TikTok - https://bit.ly/49E4R4f
LinkedIn - https://bit.ly/47ENZba
Newsletter - https://bit.ly/47HpES2
Get your free copy of Natalie’s bestselling book, ‘TeamWork’, here: http://cardoneventures.com/doac
The Diary Of A CEO:
◼️Join DOAC circle here - https://doaccircle.com/
◼️Buy The Diary Of A CEO book here - https://smarturl.it/DOACbook
◼️The 1% Diary is back - limited time only: https://bit.ly/3YFbJbt
◼️The Diary Of A CEO Conversation Cards (Second Edition): https://g2ul0.app.link/f31dsUttKKb
◼️Get email updates - https://bit.ly/diary-of-a-ceo-yt
◼️Follow Steven - https://g2ul0.app.link/gnGqL4IsKKb
Sponsors:
Vanta - https://vanta.com/steven
Apple: https://www.apple.com/mac/
Adobe Express - http://ADOBE.LY/STEVEN
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theexperienceplus.substack.com
Natalie Dawson is a leadership expert and co-founder of two 9-figure businesses: Cardon Ventures and 10X Health, she has helped over 15,000 entrepreneurs scale their companies. She is also the author of best-selling books such as, ‘Start the Work: How to Duplicate Yourself and Scale Your Business’.
She explains:
◼️Why certain traits will guarantee failure in business (and how to fix them)
◼️The exact PPF framework that took her from $30K to $300K
◼️How 1% of people set goals differently, and why it changes everything
◼️The $100K skill stack that schools never teach, but millionaires all master
◼️Why most people think they’re working hard…but aren’t even close
(00:00) Intro
(02:14) Why People Can't Create Wealth
(03:56) Helping Businesses Make Millions
(06:22) What Makes a Business Owner Successful
(12:35) The 3-Step Framework for Goal Setting
(15:13) From Anxious to Badass Entrepreneur
(17:46) Advice for Young People Who Don't Believe in Themselves
(18:53) Do Looks Really Matter in How You Show Up?
(20:46) How Important Is Communication?
(23:57) How the 1% Elite Speak
(25:28) How to Persuade with Your Ideas
(29:22) Avoiding These Words Will Improve Your Communication Skills
(32:40) Mastering Your Calendar
(35:53) Work-Life Balance
(37:46) Working Hard 24/7 and Burnout
(41:27) Do People Really Burn Out?
(43:43) How to Be a Great Parent and Work Hard
(47:47) Success vs. Happiness
(53:18) Individualism Isn't Within Our Nature
(57:36) How to Get People to Respect You
(01:03:04) I Fired Someone at My Company for Cheating
(01:05:40) Ads
(01:06:39) How to Start a Business Today
(01:08:54) Is Market Growth Important When Building a Company?
(01:10:13) The Most Profitable Business in 2026
(01:12:54) The Vision, Commitment, Execution Framework to Scale a Company
(01:26:16) The 10-Step Process to Become a Millionaire
(01:33:14) The Women's Wealth Transfer
(01:40:49) Ads
(01:42:57) What's the Reality About Passive Income?
(01:46:11) What Jobs Won't Be Taken Over by AI?
(01:50:54) The Only Barrier You Have Is Not Believing in Yourself
(01:58:22) How I Earned Respect and Communication Skills
Follow Natalie:
YouTube - https://bit.ly/4qIBvIl
Instagram - https://bit.ly/4hL4ruZ
TikTok - https://bit.ly/49E4R4f
LinkedIn - https://bit.ly/47ENZba
Newsletter - https://bit.ly/47HpES2
Get your free copy of Natalie’s bestselling book, ‘TeamWork’, here: http://cardoneventures.com/doac
The Diary Of A CEO:
◼️Join DOAC circle here - https://doaccircle.com/
◼️Buy The Diary Of A CEO book here - https://smarturl.it/DOACbook
◼️The 1% Diary is back - limited time only: https://bit.ly/3YFbJbt
◼️The Diary Of A CEO Conversation Cards (Second Edition): https://g2ul0.app.link/f31dsUttKKb
◼️Get email updates - https://bit.ly/diary-of-a-ceo-yt
◼️Follow Steven - https://g2ul0.app.link/gnGqL4IsKKb
Sponsors:
Vanta - https://vanta.com/steven
Apple: https://www.apple.com/mac/
Adobe Express - http://ADOBE.LY/STEVEN
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theexperienceplus.substack.com