How Food Trends Go Viral and Who Really Profits

Is your favorite superfood actually a marketing success story? Ethan sits down with Natalie Alibrandi, a nutrition and food science expert who helps take products from concept to commercialization, to unpack how food trends are born. They explore the rise of kale, goji berries, cottage cheese hacks, and the powerful role marketing plays in shaping what we believe is healthy.

Natalie breaks down formulation, regulation, and the realities of the food industry, while Ethan digs into how consumer psychology drives demand.

HIGHLIGHTS

00:00 Introduction and Natalie’s Background

05:42 How Food Trends Are Born

12:18 The Rise of Superfoods

18:47 Marketing vs Nutritional Reality

26:15 Product Formulation and Food Science

34:02 Consumer Psychology and Health Claims

42:30 The Business of Health Foods

50:11 Regulation, Labels, and Transparency

58:27 Social Media and Trend Acceleration

01:05:44 Final Thoughts and Takeaways

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