Agency Business #65: The opportunity for independent agencies in the mid-market, with Scott Shamberg
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Apr 6, 2026 A deep dive into why independent agencies can win mid-market and private equity-backed brands. Conversations cover building a full-funnel media shop from merged boutiques. Discussions of human-in-the-loop service models, using AI and automation to augment talent, and how to scale tech, margins, and hiring for growth.
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Sweet Spot Between Boutiques And Holding Companies
- Mile Marker targets mid-market growth marketers, especially PE-backed or public companies that have outgrown boutiques but aren't large enough for holding co. offerings.
- The agency emphasizes flexibility and no walled gardens to attract clients seeking customizable stacks.
Prioritize Flexible Tech Over Heavy Headcount
- Architect tech with zero tech debt and flexible partnerships to maintain strong margins and agility.
- Mile Marker built Relay as a customizable stack and cross-trains staff so a ~100-person shop can manage fluid budgets without heavy headcount.
Overinvest When Growth Outcomes Are Clear
- Invest selectively in accounts showing clear growth potential and measurable business outcomes even if it means temporarily over-investing.
- Mile Marker forms resource plans to match growth-stage clients and will add software or people when ROI is visible.