The Knowledge Project #86 BJ Fogg: The Science of Lasting Change
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Jun 23, 2020 
BJ Fogg, a Stanford behavior scientist and founder of the Behavior Design Lab, shakes up our understanding of habits. He reveals that emotions, not repetition, are key to lasting change. Fogg's three-phase system simplifies breaking difficult behaviors and emphasizes redesigning your environment for effortless success. He introduces his clever 'super fridge' concept to boost healthy eating. This insightful discussion provides a science-based blueprint for building better habits or breaking bad ones in just five days.
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Context and Perception
- Environment and context influence behavior.
- Changing one's perception of their environment, like seeing a map of nearby trails, can influence behavior without physically altering the landscape.
Motivation and Ability
- Motivation, ability, and a prompt are crucial for any behavior to occur.
- If motivation is low, the ability must be high (easy to do) for the behavior to happen reliably.
Adjusting for Motivation
- Adjust the difficulty of a behavior based on the current level of motivation.
- Encourage yourself or others to do the hardest behavior possible, given the present motivation level.
