

The Knowledge Project
Shane Parrish
Master the best of what other people have already figured out.
Deep conversations with the best that go beyond the usual advice to uncover the timeless principles that drive success.
If you enjoy the show, please hit the follow button.
Deep conversations with the best that go beyond the usual advice to uncover the timeless principles that drive success.
If you enjoy the show, please hit the follow button.
Episodes
Mentioned books

247 snips
Mar 24, 2026 • 39min
[Outliers] Harrison McCain: Single-Minded Purpose
A bold entrepreneur talks his way into opportunity, then turns a cow pasture into a frozen fries empire. The conversation follows unconventional financing, selling a product nobody wanted, exporting first to prove demand, a painful McDonald’s misstep, and the patient acquisition strategy that finally opened the U.S.

575 snips
Mar 17, 2026 • 1h 25min
Connor Teskey: The 90% Rule, AI Infrastructure, and the Future of Investing
Connor Teskey, CEO of Brookfield Asset Management and a longtime renewables investor, pulls back the curtain on how a trillion-dollar firm thinks. He talks capital allocation, acting before perfect information arrives, and making non-consensus bets. There’s also a sharp look at data centers, AI infrastructure, talent, culture, and how firms stay resilient through market cycles.

532 snips
Mar 10, 2026 • 39min
[Outliers] J.W. Marriott: Building an Empire Without a Master Plan
A nine-seat root beer stand turns into a global hotel empire. The story follows a leap into airline catering, a careful hunt for better locations, and a relentless push to make operations repeatable. There’s also a deep focus on avoiding fragile debt, surviving the Depression, and passing the business on through written principles.

377 snips
Mar 3, 2026 • 1h 51min
Inside the Mind of Robinhood Co-Founder Vlad Tenev
Vlad Tenev, Robinhood co-founder and CEO who rebuilt the fintech after GameStop, discusses surviving an 80% market crash and switching to “founder mode.” He talks about AI integration across customer support and product, tokenization and expanding retail ownership, and the product and cultural shifts that made Robinhood leaner and more mission-driven.

406 snips
Feb 24, 2026 • 38min
[Outliers] The Obsession That Built Nike | Phil Knight
A tense founding story about near‑insolvency, risky bets, and the price of rapid growth. Tales of trust, oddball hires, and hands‑off leadership that built fierce loyalty. Inventive product moments like the waffle sole and the swoosh get spotlighted. Legal and customs fights threaten survival, then big breakouts turn a niche running brand into cultural power.

808 snips
Feb 17, 2026 • 1h 3min
The $2 Trillion Mind | Nicolai Tangen
Nicolai Tangen, CEO of Norges Bank Investment Management who runs Norway’s $2.1T sovereign fund. He discusses AI’s real impact versus hype, why AI will augment not replace human judgment, the value of speed and urgency in large organizations, contrarian investing moves like favoring real estate, and building long-term institutional thinking through culture, testing assumptions, and seeking disagreement.

1,041 snips
Feb 3, 2026 • 1h 36min
The Psychology of Power | Michael Ovitz
Michael Ovitz, co-founder of Creative Artists Agency and longtime entertainment and tech advisor, reflects on building relationships and organizational rules that powered CAA. He talks about being voraciously well read, hiring passionate people, packing ideas into outcomes, staying grounded amid power, and how momentum and trust shape careers.

328 snips
Jan 27, 2026 • 50min
[Outliers] How McDonald’s Took Over America | Ray Kroc
A fast-paced look at how a 52-year-old salesman turned a single roadside restaurant into a scalable machine. The story traces the multi‑mixer discovery, a ruthless focus on systems and standards, and the real estate play that locked in growth. It sketches training, franchising mechanics, and the relentless grind behind overnight success.

1,646 snips
Jan 20, 2026 • 1h 58min
Morgan Housel: Wealth is What You Have Minus What You Want
Morgan Housel, partner at Collaborative Fund and bestselling author of The Psychology of Money, shares his insightful approaches to wealth building. He emphasizes that the skills to maintain wealth are different from those needed to acquire it. Listeners discover why simple, 'boring' investing outperforms complex strategies, the importance of mental accounting, and how to avoid social pressures that can erode financial success. Housel also discusses balancing saving with enjoying life and the psychological aspects of spending and contentment.

2,424 snips
Jan 13, 2026 • 26min
The Multidisciplinary Approach to Thinking | Peter D. Kaufman [Outliers]
Peter D. Kaufman shares invaluable insights on the power of multidisciplinary thinking. He emphasizes the importance of reading across diverse fields to uncover big ideas and reduce blind spots in decision-making. Kaufman introduces his model of mirrored reciprocation, stressing the need to initiate positive interactions. He also draws parallels between compound interest and human progress, advocating for consistency over intensity in efforts. Finally, he encourages building meaningful relationships, reminding us to make the most of our finite time.


