Uncensored CMO What is Marketing? Part 2: Marketing is Poetry with Kory Marchisotto [Uncensored Renegades]
Feb 23, 2026
Kory Marchisotto, a marketing leader and creative storyteller who blends data with poetic flair, performs a pattern‑disrupting poem that reframes marketing as poetry. Short reflections follow on vulnerability, surprise, and how poetry distills complexity. Conversations touch on ownership, mental fortitude, and seeking what you do not yet know.
AI Snips
Chapters
Transcript
Episode notes
Marketing Is Poetry That Sparks Emotion
- Marketing is like poetry: it distills truth and emotion into concentrated language that moves people.
- Kory links four poetic definitions (philosophical, creative, spiritual, functional) to marketing’s role in stirring feeling before metrics follow.
Lead With Meaningful Words Then Let Metrics Follow
- Focus on meaningful words and visual cues first; metrics will follow when you create deep connections.
- Kory argues that translating soul-level writing into visuals and codes compels audiences and drives performance.
Break Patterns To Capture Attention
- Pattern disruption captures attention by denying audience assumptions and creating surprise.
- John cites a 1972 study showing interesting art denies a firmly held audience assumption, explaining why the poem at a speech works.