How to Dominate Your Niche

In today's episode, we are joined by Chester Elton, the co-founder of FindMojo, a global assessment company. Chester has had tremendous success, along with his business partner, Adrian Gostick, in being a dominant presence in their area of expertise, namely workplace culture. They realized early on that data was essential to giving credibility to their research and obtained a sizable portion of proprietary data of over one million working adults. Together, they have written multiple bestsellers, from The Carrot Principle and Leading with Gratitude to their most recent title, Anxiety at Work. In our conversation with Chester, we delve into how they go about conducting research, why they hire outside help to assist in putting together their assessments, and why he believes that Anxiety at Work is their most important book to date. We hear from Chester about the importance of a competent team, why it's ultimately up to the author to sell their books, and why it's essential to leverage your personal brand to do so successfully. For all this and more, tune in today!