Wealthy and Well-Known Podcast
Rory & AJ Vaden
Welcome to The Wealthy and Well-Known Podcast — hosted by Rory Vaden and AJ Vaden, co-founders of Brand Builders Group.
This is the show for mission-driven messengers who want to build reputation and revenue at the same time. Whether you're launching a book, scaling a business, or trying to become a recognized expert in your space, you'll learn how to craft a Monetized Personal Brand™ that drives massive impact.
Each episode features real coaching, case studies from our 1-on-1 clients, and insider strategies from 8-figure entrepreneurs, viral speakers, New York Times bestselling authors, and trusted BBG partners. You'll hear directly from the minds behind some of today's most influential personal brands.
Subscribe and turn on notifications — because your message matters, and the world needs to know your name.
This is the show for mission-driven messengers who want to build reputation and revenue at the same time. Whether you're launching a book, scaling a business, or trying to become a recognized expert in your space, you'll learn how to craft a Monetized Personal Brand™ that drives massive impact.
Each episode features real coaching, case studies from our 1-on-1 clients, and insider strategies from 8-figure entrepreneurs, viral speakers, New York Times bestselling authors, and trusted BBG partners. You'll hear directly from the minds behind some of today's most influential personal brands.
Subscribe and turn on notifications — because your message matters, and the world needs to know your name.
Episodes
Mentioned books
Mar 24, 2026 • 48min
More Money, More Problems? How Entrepreneurs Prevent Burnout
They dig into why CEO life feels overwhelming and how growing complexity—money and people—adds new stress. The conversation covers shifting from doing everything to making executive decisions and carving out weekly thinking time. Practical routines like walking meetings, daily faith-based journaling, and strong movement and nutrition habits get attention. They also discuss structuring weeks to stop reacting and create space for strategy.
Mar 18, 2026 • 54min
YouTube in 2026: How Smart Business Owners Turn Content Into a Business Asset
Sean Cannell, YouTube strategist and author behind Think Media and YouTube Secrets, shares how savvy business owners treat YouTube as a long-term content library. Short sentences: why older videos keep working. Why long-form attention builds trust. How planning, titles, and thumbnails become leverage for lasting business value.
7 snips
Mar 10, 2026 • 52min
Follower Rich, Dollar Broke? The 4-Step Trust Funnel That Actually Converts
They argue why big followings often fail to become real revenue and expose the trust gap creators miss. A 1-1-1-1 trust framework is laid out to turn attention into paying conversations. Live trainings and human experiences are highlighted as higher-converting than evergreen funnels. Testimonials and case studies beat media clout for credibility. Practical tips on pricing, funnel mapping, and when to stop giving everything away are discussed.
6 snips
Mar 3, 2026 • 36min
Why You're Losing (It's Not a Strategy Problem)
They unpack the hidden belief patterns that quietly sabotage personal brands and businesses. They contrast amateurs and professionals, stressing fundamentals and relentless practice. They tackle imposter syndrome, comparison, and fear of investing in growth. They share tactical fixes for freezing on camera and a seven-day mindset reset to rewrite limiting narratives.
13 snips
Feb 24, 2026 • 53min
Reclaiming Your Health with NYT Bestselling Author Ben Azadi
Ben Azadi, founder of Keto Camp and NYT bestselling author on metabolic freedom, shares his journey from major weight loss to uncovering how symptoms signal deeper issues. He discusses inflammation, hormones, intermittent fasting, simple movement habits, reducing toxins, and reshaping self-image. Short, actionable conversations on reclaiming energy, clarity, and bodily design.
Feb 17, 2026 • 44min
From Rainmaker to Revenue Machine: How to Build a Sales Team That Wins Without You
Founders should not outsource sales early and must document the conversion process first. The conversation covers when to stop taking sales calls and how to phase in a team without becoming the bottleneck. They emphasize recording calls and using AI to extract repeatable scripts. Sales is framed as a company-wide mindset, with clear yes or no outcomes and step-by-step training for reliable revenue.
Feb 10, 2026 • 44min
Credibility vs. Virality: Why Trust Builds Businesses and Trends Don't
They argue that chasing viral trends is a poor substitute for building long-term trust. Topics include why attention is cheap while credibility endures, how copycat viral content fails to create authority, and the unglamorous fundamentals that actually grow brands. They also discuss offline reputation, vulnerability as a credibility booster, and the formula linking results, reach, and reputation.
Feb 3, 2026 • 52min
Faith, Focus, and the Power of Being Known: Lessons from a $1.5B Real Estate Leader - Dana Gentry
Dana Gentry, a real estate leader overseeing $1.5B in annual transactions and author focused on faith-driven leadership. She discusses building a powerful personal brand, hyper-local niching to dominate markets, investing in mentorship and routines, and how faith and intentional living shaped her comeback from anxiety and addiction.
Jan 27, 2026 • 41min
From Devastation to Purpose: How One Mom Became the "Special Education Boss" with Karen Meyer Cunningham
Karen Mayer Cunningham, a national special education advocate and author of The Epic IEP, turned a family crisis into a movement. She discusses her son’s diagnosis and the failures of the system. She explains grassroots growth on social media, scaling from one-on-one help to training and a membership academy. She also covers content strategy, live Q&A growth, and charging for service without guilt.
Jan 20, 2026 • 1h 5min
He Was Dead for 6 Minutes. What Hal Elrod Did Next Changed Everything
Hal Elrod, best-selling author and creator of The Miracle Morning, shares his incredible journey from a near-fatal car crash to overcoming leukemia. He discusses how profound personal losses shaped his purpose and the birth of his life-changing morning routine. Hal reveals the framework behind the S.A.V.E.R.S. method for personal growth and emphasizes the importance of identity over mere achievement. Listeners will find practical hacks for building maintaining routines and hear about the global movement that transformed millions of lives.
