The Jon Morrow Show How to Launch Your First Online Course with Marisa Murgatroyd
9 snips
Oct 9, 2020 
In this discussion, Marisa Murgatroyd, an expert in online course creation, shares her secrets for launching profitable courses. She emphasizes creating impactful transformations rather than just imparting knowledge. Marisa discusses defining a clear product mission and using guarantees to reassure potential buyers. She highlights the importance of designing onboarding experiences that foster early wins, driving learner momentum. By visualizing success and structuring courses around micro-wins, Marisa reveals how to boost engagement and ultimately drive referrals and repeat sales.
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Design Courses Around A Clear Finish Line
- People buy a specific result or transformation, not knowledge or curiosity.
- Design your course as a pathway to that clear, observable finish line.
Small, Specific Results Can Sell Big
- Marisa describes a student who teaches professional French pastries to show a focused, small result can sell.
- Narrow, specific outcomes often outperform grand, vague promises in course design.
Promise A Specific, Imagined Outcome
- Define a specific, concrete outcome (what they'll do, be, feel, have, overcome, or achieve).
- Phrase the promise so students can imagine crossing the finish line and know exactly what they'll accomplish.
