How I Work Sabri Suby on video sales letters, and the negotiation mistakes almost everyone makes (Part 2)
8 snips
Apr 15, 2026 
Sabri Suby, founder of King Kong and former Shark on Shark Tank Australia, built his sales chops from cold calls to closing large deals. He breaks down training by listening to your own calls. He explains video sales letters as a powerful pitch tool and how to use them inside companies. He outlines negotiation pitfalls and why discovery and separating price from terms matter.
AI Snips
Chapters
Transcript
Episode notes
Learning Sales From Cold Calls And Game Tape
- Sabri started selling at 16 in Byron Bay selling ink cartridges and quickly learned from harsh cold‑calling rejection.
- He moved to London at 18, recorded calls on an iPod and listened daily to ruthlessly improve openings and responses.
Communication Is The Ultimate Superpower
- Communication is the highest‑leverage skill because leaders just need to communicate to more people as they scale.
- Sabri says billionaire CEOs differ mainly by communicating a company's vision to larger audiences effectively.
Stop Filling Pauses Pause And Repeat
- Remove filler words by pausing and repeating the question instead of filling silence with ums and ahs.
- Use transcripts (ChatGPT/Claude) to count filler words and run weekly challenges to eliminate them in meetings.