What a Video Sales Letter (VSL) is

You're in sales. Even if your job title has nothing to do with sales, you are selling every single day. Ideas, proposals, budget requests, buy-in. The only question is whether you're any good at it.

In part two of our chat, I sit down with Sabri Suby, founder of King Kong and a shark on the most recent season of Shark Tank Australia, to get into the skills that have helped him close over $300 million in deals. We cover how he trained himself to communicate with clarity and authority, why he believes the video sales letter is the single most powerful tool any business can have, and the negotiation mistakes that cost people deals before they've even started.

Whether you're pitching to a client, selling an idea to your leadership team, or trying to get your team bought into a new direction, this episode will change how you think about communication.

Sabri and I discuss:

• How Sabri built his communication skills from scratch, starting at 16 in a Byron Bay call centre
• The "game tape" method: why watching and listening back to yourself is the fastest way to improve
• How to eliminate filler words and why pausing is more powerful than filling the silence
• What a video sales letter is and why Sabri believes it's the most leveraged tool in any business
• How to apply the VSL approach inside a corporate setting, from pitching ideas to running internal meetings
• Why the deal is closed in the discovery, not the close
• The one mistake almost everyone makes going into a negotiation
• Why you should always negotiate price and terms separately

Key quotes

"Communication is the number one superpower that you can ever get."

"Whether you like it or not, you're in sales. Everything that you want is a commission."

Connect with Sabri Suby on Instagram and LinkedIn and check out KingKong.

My latest book The Health Habit is out now. You can order a copy here: https://www.amantha.com/the-health-habit/

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Get in touch at amantha@inventium.com.au

Credits: Host: Amantha Imber

Sound Engineer: The Podcast Butler

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