
CIPD HR People Pod – Ep 46: Measuring culture, driving performance – with Hani Nabeel
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Apr 8, 2026 Hani Nabeel, Chief Behavioural Scientist and author of Culture Analytics, blends behavioural science with people analytics to make culture measurable. He discusses why behaviours predict outcomes, limits of engagement metrics, how context shapes culture, and practical interventions to shift capability, opportunity and motivation. Short, evidence-focused and action-oriented.
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Pilot Incidents Sparked Culture Research
- Hani Nabeel left a flying career to study IO psychology after observing contrasting pilot behaviours that he called “Jedi moments.”
- Two cockpit incidents — one calm, one tense — sparked his research into what drives exceptional behaviour and culture in high-stakes teams.
People Are The Strongest Predictor Of Outcomes
- The strongest predictor of business outcomes is people and the culture that shapes their behaviour.
- Hani links failures at major brands to neglecting culture, arguing people-driven culture is the core risk and opportunity.
Measure Behaviours Not Just Engagement
- Culture's predictive power lies in how people behave, not lagging metrics like engagement scores.
- Measuring behaviours (the how) reveals actionable drivers that influence retention, customer satisfaction, risk and performance.



