How to measure culture effectively

How do you take culture from something leaders instinctively talk about to something they can genuinely understand, measure and act on? What can one of the largest behavioural studies of its kind tell us about the link between culture and business outcomes? And if traditional measures like engagement only tell part of the story where should people professionals look for a clearer view on what’s really driving performance? 

CIPD Director of Profession David D’Souza is joined by Hani Nabeel, Chief Behavioural Scientist at iPsychTec and author of Culture Analytics: An evidence-based approach to company culture, to explore the evidence behind culture and performance. 

Recorded: 20 February 2026 

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Explore more from this episode: 

Book: Culture Analytics: An evidence-based approach to company culture – Hani Nabeel 

Your next listen: 

CIPD Podcast 220: Do leaders establish culture, or are they a product of it? 

HR People Pod – Ep39: Rewriting the rules on workplace conflict – with David Liddle 

HR People Pod – Ep37: Leading under pressure – with Professor Kevin Fong 

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