The Burnouts with Phoebe & Sophia Alex Cooper: What Nobody Knows About Call Her Daddy and my $100M+ Media Empire
11 snips
Mar 5, 2026 
Alex Cooper, creator of Call Her Daddy and co-founder of Unwell, turned a podcast into a multiplatform media company. She talks CEO life, how Unwell makes money across ads, TV, merch and live events, and the high-stakes negotiations behind $60M and $125M deals. Short, sharp stories about hiring, incentives, and choosing partners for growth.
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Host Identity Versus Founder Role
- Alex Cooper framed Call Her Daddy as the public-facing mothership while Unwell is the behind-the-scenes media business she built with Matt.
- She waited to publicly explain Unwell until she had built it, because being a host then CEO felt like a hard multidimensional shift.
Keep Incentives Clean Between Advisors
- Avoid cozy relationships between your advisors; keep agents, lawyers, and partners adversarial to protect your interests.
- Alex intentionally ensured her lawyer and agent 'hate each other' to prevent backchannel deals that can cost creators money.
Put Everything In Writing Immediately
- Alex learned to document everything after trusting people led to disputes; she now follows meetings with written recaps and timestamps phone calls.
- That disciplined note-taking became a defensive tool to avoid reputational and contractual reversals.