Jim Doyle Recap: Highlights from the Interview

Last time out, we hosted our friend Jim Doyle and had a fascinating chat about the essentials of selling. Like it or not, as an entrepreneur and business owner, you have to get your sales skills up to scratch, and the wisdom that Jim offered us is a great place to start that journey. We loved this powerful conversation, and in today's recap episode we will be going over the top three takeaways from the episode. We have said before that in some ways we have quite a specific and unusual sales philosophy here at Brand Builders. This is because we like to differentiate ourselves from the ocean of sales 'gurus' out there. We believe in getting the basics right; knowing your customer and what they really want, how to serve these needs, and sticking to what is most important. That's why Jim's approach is so in line with our visions! Tune in to hear all about the subtle shifts in mindset that can move the needle, some common marketing mistakes that are made by brands, and why centering your customer instead of yourself is the only way to really build a loyal audience!