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S14 E9: Last Minute BFCM 2025 Playbook

Nov 26, 2025
Running late on your Black Friday-Cyber Monday plans? Discover a rapid-fire 70-point checklist to tighten up your ecom site, from optimizing mobile layouts to perfecting promo codes. Learn about discount timing strategies and site performance checks to maximize your sales. Hear tips on scaling retargeting ads, engaging affiliates, and enhancing customer support. Plus, actionable post-purchase tactics to boost your average order value. Get ready to make this shopping season the best yet!
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ADVICE

Cross-Browser Test And Freeze Code

  • Run cross-browser and device checks (BrowserStack) and freeze non-critical code changes during the sale.
  • Only deploy mission-critical fixes to avoid introducing new bugs during peak traffic.
ADVICE

Consolidate Reviews For Bundles

  • Merge reviews across duplicate SKUs or bundles so product pages show consolidated social proof.
  • Display shared reviews on PDPs to strengthen trust and improve conversions for variants and kits.
ADVICE

Give Creators Vanity Links With UTMs

  • Use vanity short URLs for influencers and texts that redirect with UTM parameters to track cohorts.
  • Give creators simple, memorable links so they can post and you can analyze cohort performance later.
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