Elie Saab Group CEO & Vice Chairman: Elie Saab Jr. – Vision, Family Business, & Building a Global Luxury House

The Gstaad Guy sits down with Elie Saab Jr., CEO and Vice Chairman of Elie Saab Group, to explore how a family vision rooted in haute couture grew into one of the world’s most recognisable luxury houses. Reflecting on the inception of the brand and the influence of his father, Elie Saab, Elie Saab Jr. shares how family values, Middle Eastern roots, and an upbringing centred on groundedness and resilience shaped his approach to leadership. From curiosity and ambition to grit and the desire to succeed, he discusses the mindset required to step into a legacy business while carving out your own path.

The conversation dives into joining the company, restructuring the organisation, and expanding the brand globally while protecting the spirit of couture craftsmanship. Elie Saab Jr. reflects on diversifying the house into a broader lifestyle brand, the realities of the fashion industry, and why passion must always be balanced with humility. They also explore leadership, learning, choosing the right partner, and building the support system required to sustain long-term growth. A thoughtful look at turning dreams into action, driving innovation without losing heritage, and preparing a family business for future generations.

Filmed at Elie Saab's London Bruton Street Boutique.

(00:00) Intro ✨🎙️

(01:28) Inception Of Elie Saab ✨🧵

(03:10) Family 👨‍👩‍👦‍👦❤️

(06:58) Work Environment 🏢💼

(07:15) Middle Eastern Roots 🌍🕌

(09:53) Celebrating Life 🥂🎉

(11:14) Desire To Thrive 🔥🌱

(13:44) Joining The Business 🤝🏻🏢

(17:25) Upbringing & Values 🧬🧭

(20:20) Choosing Your Partner 💍🤝🏻

(25:01) Future Generations 👶✨

(25:55) Diversifying The Business 🌐📈

(32:59) Becoming A Lifestyle Brand 🏡💎

(33:42) Reality Of The Fashion World 👗⚖️

(36:35) Passion vs. Humility 🔥🙏🏼

(40:35) Learning 📚💡

(41:35) Becoming CEO 👔🏆

(45:41) Restructuring 🔧📊

(50:27) Driving Growth 🚀📈

(53:16) Future Of The Industry 🔮✨

(56:50) À La Poubelle vs. Fantastique 🗑️✨

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