The Marketing Millennials 259 - Why The Little Things Matter in Marketing, with Tom Dowd, CEO of F45 Training
May 28, 2024
CEO of Mark Wahlberg's F45 Training, Tom Dowd, shares key marketing strategies for franchises. Topics include branding consistency, KPIs for scaling, social media awareness, and customer loyalty. Learn how to grow a fitness community, immerse franchisees in the business, and revolutionize health training.
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Capture Data And Measure Everything
- Do capture member data and engage with it via email, blogs and newsletters to leverage community enthusiasm.
- Measure every digital test and run regular business reviews so you can pivot fast when something fails.
Train Franchisees In Local Marketing
- Do teach franchisees ground-level marketing like SEO, Google reviews and local community events rather than letting them dabble.
- Train studios to use guerrilla tactics (eg. free self-defense classes) to bring non-members in and raise awareness.
Follow And Celebrate Members Online
- Do follow and actively engage with your members on social media: like, comment and re-share their posts.
- Make members feel accompanied on their fitness journey by celebrating wins publicly.