The Artificial Intelligence Show #7: Maggie Crowley & Jordan Esten, Drift: Accelerate Revenue with AI
Mar 9, 2021
Maggie Crowley, Director of Product at Drift, and Jordan Esten, GM of Drift AI, dive into the transformative power of AI in marketing and sales. They discuss virtual selling assistants and how AI integration can enhance personalized customer experiences. The duo also emphasizes the importance of diversity in AI development and the ethics surrounding it. With humorous anecdotes from their athletic pasts, they provide actionable tips for companies looking to embrace conversational marketing. Tune in for insights on balancing innovation with customer needs!
AI Snips
Chapters
Transcript
Episode notes
Drift AI's Strategic Role
- Drift AI is designed to become Drift's biggest product and platform driver.
- For now, it's a separate business unit to facilitate focused growth.
Drift's Philosophy
- Drift's philosophy centers on adapting B2B buying to modern communication trends like messaging.
- They aim to accelerate buyer journeys and revenue growth through personalized experiences at scale.
Managing Customer Expectations around AI
- Address customer fears and uncertainties about AI explicitly by explaining what it can and cannot do.
- Show customers concrete examples of AI's conversational flexibility and buyer-centricity to build trust and understanding.