Hooked with Julia and Nick The System Behind 10M+ Views/Week
Jan 27, 2026
A deep dive into building a repeatable UGC machine through systems, not luck. Practical tactics for sourcing and training creators without cold spam. Pay structures, review controls, and community routines that keep quality high. Signals and timelines for when to scale creator count and turn comments into a conversion channel.
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UGC Is An Operations Problem
- UGC fails mostly because the operating system is broken, not because creators are bad.
- Fix briefs, feedback loops, and incentives to make virality repeatable.
Recruit Creators By Posting Yourself
- Post your own content to recruit creators so you sit in the position of power.
- Show what you're paying, what you'll promote, and ask interested creators to apply.
Turn Creators Into Recruiters
- Use existing creators to source more creators by running paid trial campaigns.
- Have new applicants post about your product during a paid trial to both train them and generate inbound applicants.