How to Build & Scale a UGC Program (Without Burning Out)
UGC doesn’t fail because creators are bad.
It fails because the operating system behind it is broken.
In this webinar, Julia Pintar (Co-Founder of PlayKit) breaks down exactly how to go from zero → one with an in-house UGC program and how to scale it into a sustainable growth channel that actually drives downloads.
This session is less about “viral hooks” and more about the systems that allow virality to happen consistently.
What You’ll Learn
How to source high-quality UGC creators (without marketplaces or cold spam)
Why most UGC programs break after week two — and how to prevent it
The exact pay structure PlayKit uses to incentivize performance (flat rate + CPM + tiers)
How to train creators so content improves every week
Why reviewing videos before they go live saves thousands
How to use the comment section as a conversion engine
What realistic performance looks like in weeks 1–6
When (and how) to scale from a few creators to a full UGC machine
The internal systems PlayKit uses to manage 150+ creators without chaos
Key Takeaways
UGC is an operations problem, not a creativity problem
Clear briefs, feedback loops, and incentives outperform “letting creators run wild”
Sustainable growth beats random viral spikes
Community, accountability, and systems compound over time
Who This Is For
Founders running (or thinking about running) UGC for their app
Growth marketers tired of manual creator management
Teams trying to bring UGC in-house without losing their sanity
Anyone who’s tried UGC and thought: “Why is this so messy?”
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit
playkit.substack.com
