Trevor Schultz, founder of JJ Coffee Co., has built a standout coffee brand in a market where coffee culture isn’t the norm. He shares his journey of overcoming local stigmas, building a loyal customer base, and maintaining top-tier quality. Now preparing to launch his second location, Trevor offers valuable lessons on scaling a business while staying authentic to your original vision. His practical advice and real-world experience make this a must-listen for any entrepreneur navigating growth in a challenging market.
