The Business of Creators How to create content for a Gen Z audience with Pubity Group
Join us as we dive deep into the incredible journey of Kit Chilvers and Iyrah Williams, the young British entrepreneurs behind Pubity Group. Discover how these two teens turned their passion for football memes into a global social media phenomenon reaching billions of views per month!
Key Topics:
- How Pubity Group started from humble beginnings in 2014
- Building a Gen Z-focused social publishing empire
- Partnering with major brands like Subway, GymShark, and Hinge
- The secret sauce: data-driven content strategy and community engagement
- Future plans for expansion in the US market
Learn from these social media masters about:
- Identifying trends and understanding algorithms
- Building engaged online communities
- Turning social media audiences into sustainable businesses
- Creating authentic branded content that resonates with Gen Z
The Business of Creators is a podcast for content creators and everyone interested in the Creator Economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content.
Ian is co-founder of Electrify Video Partners, a company investing $m in established creators to accelerate their growth. Visit the new website at electrify.video.
Subscribe to this show for more interviews from industry leaders shaping the Creator Economy.