The Marketing Millennials Justin Welsh - Content Systems (Content Legends Virtual Series)
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Dec 6, 2022 
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Copywriting Formula for Engagement
- Use the pain amplification, intrigue, positive future, solution formula for content to engage and convert.
- Appeal to human psychology by starting with a relatable problem and ending with a practical solution.
Master Hooks and Formatting
- Be conscious of why you stop to read content; analyze hooks and opening lines.
- Prioritize crafting a punchy first line and compelling 'above the fold' content to drive engagement.
Elicit Emotion to Engage
- Emotional response is critical; content should evoke belonging, pain, education, or entertainment.
- Personal stories often don't engage; focus on message that provokes thought and emotional reaction.