The Colin and Samir Show Inside Jordan Matter’s Netflix Deal, and what it signals for YouTubers
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Feb 4, 2026 Jordan Matter, photographer-turned-YouTuber known for family long-form videos starring his daughter Salish. They discuss Jordan’s multi-year Netflix talent deal, why Netflix bet on Salish rather than a pilot, the creative benefits Netflix brings, balancing fame and family wellbeing, and how YouTube remains the foundational platform for creator-driven TV.
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Talent Deal Over Pilot
- Netflix signed a talent deal with Jordan and Salish to create 3–4 shows over three years without a pre-existing pilot.
- Both parties share creative control and will greenlight projects together before production.
Mall Launch That Changed Everything
- Jordan recounts launching an animated show and then the Sincerely Yours skincare event that drew 87,000 people.
- That mall turnout pivoted conversations with streaming platforms and accelerated Netflix interest.
Long-Form Retention Wins
- Jordan's YouTube episodes average 8–10M first-week views and ~40M over time with 48–52% retention on ~30-minute videos.
- High long-form retention demonstrates deep audience engagement that streaming platforms value.