Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants 35. The Framework Pyramid: 3 Types of Frameworks Every Expert Needs
Aug 19, 2025
Discover how to turn your unique expertise into a scalable business through the Framework Pyramid. This episode highlights three vital types of frameworks: signature frameworks that serve as your calling card, supportive systems for scalable teaching, and sticky phrases that make your brand memorable. Hear a real-life success story of a client refining her messaging to attract clients quickly. Learn how naming and stacking these frameworks can elevate your authority and make you more referable in your field!
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Michelle's Rapid Booking Breakthrough
- Annie Franceschi describes working with Michelle Edelin to clarify and brand her leadership offers into Speak Your Excellence.
- Within weeks Michelle booked a workshop after naming and stacking her frameworks into a clear ecosystem.
From Generic Copy To Branded Messaging
- Annie contrasts Michelle's original generic workshop description with the branded Speak Your Excellence messaging they developed.
- They created related offers (Activate Your Inner Excellence keynote and Connect Your Excellence team program) using a naming formula.
Keep Signature Frameworks Few And Focused
- Signature frameworks are your calling cards that drive bookings, bios, and keynotes.
- Limit yourself to two or three signature frameworks to concentrate your positioning and authority.