Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants cover image

35. The Framework Pyramid: 3 Types of Frameworks Every Expert Needs

Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants

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Sticky phrases: memorable brand vocabulary

Annie describes sticky phrases as coined terms that make ideas easy to share and that can grow into larger frameworks.

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