The Marketing Millennials What’s Working in Marketing (And What’s Not) | Bathroom Break #99
12 snips
Mar 16, 2026 They debate why a huge YouTube push can drive views but not conversions. They call out the limits of one-off influencer deals and argue for longer-term partnerships. They discuss building an AI-powered customer knowledge base from reviews and social data. They share tactical wins like testimonial subject lines and the surprising lift from all-caps subject lines.
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YouTube Views Without Conversions
- Jay Schwedelson spent six months and ~300 videos going all in on YouTube but saw little meaningful conversion beyond views and subscribers.
- He uses this personal failure to warn other marketers that YouTube can drive top-of-funnel attention without guaranteed business outcomes.
Differentiate Network Creators From Social Influencers
- Daniel Murray distinguishes between networked creators (events/newsletters) and social-only influencers, arguing they serve different marketing purposes.
- He says B2B brands mistakenly buy single posts instead of investing in longer-term partnerships or network plays.
Stop Buying One Off Influencer Posts
- Avoid one-off influencer posts for B2B launches; instead buy longer integrations like six- or 12-month deals with multiple deliverables.
- Jay recommends packages (multiple posts plus newsletter insertions) because single posts often waste budget.