Marketing Operators Mattel & PDQ: Scaling Through Data, Checkout, and Customer Trust
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Mar 6, 2026 Avi Moskowitz, CEO and co-founder of PrettyDamnQuick, builds checkout tools that stop revenue leakage. Mina Zandbar, Mattel’s VP of Global E‑commerce, leads D2C growth and community drops. They talk checkout as the moment of truth. They cover first-party data, personalized checkout trust signals, logistics-driven profitability, and blending startup agility with corporate scale.
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Checkout Is The True Moment Of Truth
- Checkout is the decisive moment where you truly know the customer and can convert or lose revenue.
- Avi measures ~1,600 checkout data points and treats checkout as the place to inject trust, confidence, and personalization.
Brewery Checkout Leak Sparked PDQ
- Avi built PDQ after his craft brewery's checkout leak cost ~50% of revenue and revealed a $270B market problem.
- He observed Amazon's focus on logistics and trust, then set out to replicate that for non-Amazon brands.
Run D2C As A Small Startup Within Corp
- Merge corporate process with startup agility by running D2C like a small, autonomous startup inside the company.
- Mina runs D2C with fast test-and-learn, ownership, and sequencing while respecting enterprise constraints.