Using First-Party Data to Segment Customers

Mina Zandbar (VP of Global eCommerce & Digital Growth at Mattel) and Avi Moskowitz (Co-Founder & CEO) of PrettyDamnQuick, join hosts Connor MacDonald + Cody Plofker to explore ecommerce growth from two very different vantage points — one inside an 80-year-old, multi-billion dollar toy company; the other, building the infrastructure that helps brands stop leaking revenue at checkout. 

Together, they reveal how your business can better use first-party data, AI, and smarter checkout experiences to improve customer trust and sell more. 

Avi explains how optimizing logistics and personalization inside checkout unlocks profit revenue, while Mina shares how Mattel builds agile, data-driven teams and connects directly with its global community of customers and collectors. 

The end result? A top-to-bottom analysis of your entire customer journey … to scale faster. 

PrettyDamnQuick

https://prettydamnquick.com/?utm_source=partnerships&utm_medium=podcast&utm_campaign=theoperators&utm_term=podnotes

Try Checkout Index

https://checkoutindex.prettydamnquick.com/?utm_source=partnerships&utm_medium=podcast&utm_campaign=theoperators&utm_term=podnotes

Powered By 

Motion Creative Strategy Bootcamp 

https://motionapp.com/2026-creative-strategy-bootcamp-paid?utm_campaign=marketing-operators&utm_medium=sponsor&utm_content=creative-strategy-bootcamp-2026&utm_source=marketing-operators-podcast 

Haus 

https://www.haus.io/operators 

Prescient AI 

https://www.prescientai.com/operators 

Richpanel 

https://9ops.co/richpanel 

Aftersell 

https://9ops.co/4i3bb5 

Operators Newsletter 

https://9operators.com/