Everyone is asking the same question right now:

Is multifamily still a good investment in 2026?

In this episode, we sit down with Reid Bennett, one of the most connected multifamily brokers in the country, to break down what’s actually happening in the market.

And the answer might surprise you.

We cover:

Why multifamily is still outperforming other asset classes
The key difference between today and the Great Financial Crisis
Why tenants aren’t leaving apartments right now
How overbuilding is impacting Sunbelt markets
Why Midwest markets are tightening
How brokers are doing deals in markets they’ve never visited
The real power of LinkedIn for finding deals
How AI is about to reshape commercial real estate

Plus:

A wild story about saving a deal with… a knee injury 🤝

This episode is part market analysis, part strategy, and part glimpse into the future of brokerage.

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00:00 – Intro

02:00 – Reid Bennett’s Origin Story

10:30 – The Deal That Changed Everything

18:00 – Why CRE Investor Coach Matters

24:00 – How LinkedIn Actually Gets Deals Done

32:00 – How to Create Content That Works

39:00 – Multifamily Market Breakdown (2026)

45:30 – Why Tenants Aren’t Leaving

50:00 – AI Is Changing Everything

57:00 – Collaboration > Competition

01:03:00 – License Portability Explained

01:10:00 – The Future of Brokers

01:16:00 – CCIM + AI Evolution

01:20:00 – Outro

Is Multifamily About to Break… or Boom? | Reid Bennett, CCIM