The Bossticks

Shark Tank's Barbara Corcoran On The Common Denominator For Success, Career Advice, Investing, & Overcoming Setbacks

Apr 17, 2023
Barbara Corcoran from Shark Tank discusses career advice for young people, her experience with bullying and building a successful business. She emphasizes the power of failure and the importance of not quitting. The podcast covers topics such as hiring for attitude, investment success and failures on Shark Tank, and the challenges of being on the show. The speaker also shares insights into the process of doing deals after Shark Tank and the Ivy Lee method for prioritizing tasks.
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ANECDOTE

88-Unit One-Price Sale Saved The Business

  • Barbara sold 88 undesirable apartments by pricing them all the same and creating a one-price secret sale.
  • The promotion drew 140 people, produced over a million dollars, and saved her business in a bad market.
ANECDOTE

Failure Led To Early Internet Win

  • A failed $77,000 videotape project led Barbara to register Corcoran.com after her husband mentioned the internet.
  • Early web experiments gave her two sales and years to iterate before competitors arrived online.
ADVICE

Prioritize Attitude; Fire Energy Drainers

  • Hire for attitude over raw smarts because attitude can be taught and scales better culturally.
  • Fire complainers quickly; negative people drain team energy even if they produce results.
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