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A core teaching principle of Do More Good and Nonprofit Hub is that nonprofits have one and only one purpose: to grow a supporter. Without support, you can’t fulfill your mission. As much we’d love to take credit for this wisdom, it was actually the business guru Peter Drucker who originated this perspective. In this episode, Katie talks to Lindsay LaShell, the founder of Open Lines Communication and long-time teacher of Nonprofit Hub’s Marketing Bootcamp portion of Cause Camp. Lindsay shares her wisdom on how nonprofits can prioritize marketing even when they think they don’t have time or capacity.
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