Creator Science #164: Jon Youshaei – Ex-YouTube employee shares the best growth advice (that you’ve probably never heard)
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Sep 12, 2023 
Jon Youshaei, a former YouTube employee turned successful creator, shares his secrets for explosive growth, having racked up 260 million views in just a year. He reveals the overlooked '1st Frame rule' for captivating audiences and discusses innovative video packaging strategies. Jon emphasizes the benefits of starting with Shorts and offers insights into converting that audience to longer content. He also highlights how age can be a unique advantage in the ever-evolving YouTube landscape.
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Start with Text and Photo
- Start with text and photo content if video feels overwhelming.
- Gradually progress to short-form and then long-form video creation.
Marry Your Niche
- Identify your niche by polling your audience on your expertise.
- Marry your niche and vary formats within it for consistent branding.
Age is an Advantage
- Age and professional experience are advantageous for content creation.
- Leverage existing expertise to build a following and secure brand deals.