Danica Kombol, President of Everywhere Agency, talks about the impact of personal storytelling on brand-building and future purchase behaviors and highlights an opportunity many companies miss when they hire influencers to talk about the products/brands they love—that brands, trapped in a traditional "slick" advertising mindset, fail to repurpose the gorgeous, visually-rich, more authentic influencer-created content. Danica also discusses the importance of knowing the business you want to be in, staying in those lanes, and opting out of what you don't want to do.
The Marketing Agency Leadership Podcast