Verse Talks Eli Scheinman: digital art coming to Art Basel Miami
Nov 14, 2025
Eli Scheinman, an operator in the digital art ecosystem, shared his insights on bridging digital and traditional art. He discussed the Zero 10 initiative at Art Basel Miami, aimed at nurturing a new audience for digital art amidst market challenges. Eli emphasized the importance of embracing the quirks of crypto culture and the evolution of galleries, highlighting how artists like Beeple are changing the landscape. He also shared plans for expanding Zero 10 and creating long-lasting connections with collectors through engaging on-site experiences.
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Put Conversations In The Main Program
- Integrate digital-focused panels into the fair’s main programming rather than isolating them.
- Use panels to platform both accessible voices and eccentric practitioners to broaden understanding.
Confront Stigma, Don’t Sanitize
- Stigma around NFT culture should be confronted, not sanitized, to preserve critical and disruptive voices.
- Works like Beeple's can provoke discourse and serve as legitimate contemporary art contributions.
Make Participation Easy And Sticky
- Design on-site experiences that let visitors create wallets and participate instantly, then re-engage them after the fair.
- Combine low-cost interactive pieces with follow-up editorial and email outreach to retain new users.