On Brand with Nick Westergaard

Designing Brand Identity with Michael Ian Kaye

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Aug 12, 2024
Michael Ian Kaye, Chief Design Officer at SYLVAIN, has shaped iconic brands like the WNBA and notable book covers. He dives into the strategic importance of brand identity, discussing how effective design influences consumer behavior. Kaye shares insights on the evolution of branding in the WNBA, emphasizing player feedback and authenticity. He also highlights the challenge of aligning author vision with market appeal in book branding, advocating for genuine design over trends. Dive into this engaging conversation about creativity and meaningful connections in branding.
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