On Brand with Nick Westergaard cover image

Designing Brand Identity with Michael Ian Kaye

On Brand with Nick Westergaard

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Evolving Brand Identity in the WNBA

This chapter examines the evolution of brand identity in the WNBA, emphasizing the alignment of branding with the values and culture of players and fans. It highlights the importance of capturing the essence of female athletes in logo design, showcasing how player feedback shaped a more authentic representation.

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