The Futur with Chris Do The Truth About the LinkedIn Algorithm w/ Richard van der Blom | Ep 424
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Mar 18, 2026 Richard van der Blom, LinkedIn strategist and researcher who coaches thousands on content and profile optimization. He debunks blaming the algorithm and zeroes in on audience-driven reach. Short takes on bad post traits, using personal storytelling, finding your voice, and a four-part social selling framework. Heads-up on AI risks to authentic voice.
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Audience Not Algorithm Is The Real Arbiter
- The LinkedIn algorithm doesn't punish bad content; your audience does the judging through engagement and outreach.
- Richard argues blaming the algorithm is admitting you don't create value, because valuable posts still generate DMs or opportunities.
Avoid Low Quality Images And Overt Selling
- Avoid poor visuals and salesy posts that disconnect from your story because they kill interest instantly.
- Chris lists bad examples: unrelated or low-quality images, boring hooks, and posts designed to overtly sell.
Gardener Story Drove Three Million Views
- Richard's best performing post (around 3 million views) was a story about his 72-year-old gardener used to teach heartfelt sales.
- The authentic personal photo with a clear lesson made people relate and share widely.