The Truth About the LinkedIn Algorithm w/ Richard van der Blom | Ep 424
The Futur with Chris Do
Why the Algorithm Isn’t to Blame
Richard argues the audience—not LinkedIn—punishes bad content and urges creators to focus on value, not excuses.
Chris Do sits down with LinkedIn expert Richard van der Blom to deconstruct the myths surrounding the platform’s algorithm and what actually drives reach. They explore why content value and human intuition often outperform data-crunching and why your audience, not the algorithm, is the ultimate judge of your work. Listeners will walk away with a four-part social selling framework designed to build authority and convert engagement into real business opportunities.
Timestamps
(00:00) - Intro
(01:32) - Why the algorithm doesn't punish bad content
(02:31) - Blaming the algorithm vs. creating value
(03:49) - Four traits of "terrible" LinkedIn content
(05:52) - Using personal storytelling to sell from the heart
(07:27) - Finding your unique tone of voice
(09:15) - The 4 pillars of a successful social selling strategy
(10:12) - How to optimize your profile for your target audience
(11:06) - Proactive conversion and engagement strategies
(13:51) - Future trends: AI and the importance of authentic voice
Check out today's guest, Richard van der Blom:
LinkedIn: https://www.linkedin.com/in/richardvanderblom/
Website: https://richardvanderblom.com/
Check out The Futur:
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Check out Chris Do:
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