The Official SaaStr Podcast: SaaS | Founders | Investors SaaStr 592: Everything that Breaks on the Way to $1B ARR with Mailchimp Co-Founder Ben Chestnut and SaaStr CEO Jason Lemkin
Sep 21, 2022
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A Year-Long Courtship Before The Sale
- Ben Chestnut described being wooed over a year by Intuit before agreeing to sell Mailchimp.
- He emphasized cultural diligence and a fast rapport with Alex, which made the long process feel worthwhile.
Shared Vision Beat Existing Relationships
- Mailchimp and Intuit shared a common vision: one platform for small businesses combining front- and back-office needs.
- That alignment, not prior personal ties, drove the strategic fit for the acquisition.
Weirdness Became Brand Advantage
- The Mailchimp brand's